Wellbeing Light shines
Inspired by the Government’s Responsibility Deal to improve public health, we have introduced a new range of calorie-counted salads and sandwiches under our ‘Wellbeing Being Well Light’ label. (WBBW)
We have signed up to two of three pledges under the Deal: one to reduce salt to the 2012 target level by the end of next year and the other to eliminate artificial trans fats (which we have done already). Our WBBW Light range is the first step on our journey towards potentially complying with the final Responsibility Deal pledge asking caterers to introduce calorie labelling on all standard recipes.
Our consultant nutritionist, Amanda Ursell, has worked closely with our chefs to ensure that each ‘light’ option is nutritionally balanced and as healthy as possible.
Amanda said:"It’s quite a complex process and one of our main concerns has been to ensure that the food tastes great too. There is no point in having a calorie counted option which looks and tastes like rabbit food."
"We have been very aware that the range has to equal the high standards customers expect from their workplace restaurants. Dressings, fillings, breads and protein items have really come under scrutiny and it has been fantastic working so closely with CH&Co chefs to achieve the right balance."
“The Responsibility Deal is entirely voluntary and quite challenging for a business like CH&Co, which feeds a potential customer-base of 60,000 people every day across a wide range of catering environments. It’s great that they are getting into the spirit of this and taking their responsibility so seriously because they can make a big impact on people’s diets during the working day and in the long term as well.”